Eva Pascoe has pioneered ecommerce in UK, as the first Director for Ecommerce for Arcadia Group. She has developed fashion webshops for Topshop, Topman, Dorothy Perkins, Racing Green, Burton, Miss Selfridge and Evans and developed Omnichannel for the Group. After a successful Crowdcube fundraising campaign (1.4mln raised), in January 2017 Eva joined Bluebella as a non-executive director, overseeing the brands Digital Acquisition and international E-commerce strategy. Since 2013 her ecommerce consultancy The Retail Practice has been advising the largest pan-European lingerie brand Hunkemoller.
In her role as Charity Trustee for Trading Group, Eva has also advised one of the largest UK military charities, Help4Heroes, supporting the charity team since 2013 in their online trading activities on Digital Acquisition, CRM and transition to new e-commerce platform. Today she gave up some of her time to talk about her life and career so far with Elisabetta Mori.