Eva Pascoe was co-founder of Cyberia, the first Internet café in London, in1994. During her career, Eva pioneered women’s participation in online business, online secure payments, e-commerce fashion solutions, and electronic customer relationship management. She is currently the chair of Cybersalon.org, a non-profit digital think tank she co-founded in 1997. She works with a retail practice, developing strategies for large and small international retail companies supporting young fashion brands with women founders, like Bluebella.com and Thefoldlondon.com. In 1995, jointly with Gene Teare, she was awarded the Sunday Times Technology Award.