Lisa Powis was enthralled by IT when at 11 she saw her father use an early computer in his insurance business. Since then she has been an advocate of the use of IT in business. She has tried to use IT in all of her roles in the insurance sector, sometimes asking IT to do more than it could given her enthusiasm. Powis is one of the users of IT who have pushed IT’s boundaries and challenged IT suppliers to give business what it needs. She is now launching a crowd-funded investment platform for companies developing IT of the insurance sector.