Dr Angus Cheong
In the early 2000s, Angus Cheong saw the potential to use real-time structured and unstructured data analysis to improve the quality of insight from data mining. Angus was a lecturer focused on developing techniques to take public opinion research beyond conventional surveys and polling and after 13 years in academe, he left university life to set up a consultancy focused on data analysis for industry and government using advanced techniques such as AI and machine learning.
In 2017, this became uMax Data Technology. Angus is still the company’s chief executive, and the business now has offices in Hong Kong and Singapore and clients across Asia. He calls their approach “DiVo” (data in value out) in contrast to many previous “GiGo” systems (garbage in, garbage out).