Gilbert Cockton
Gilbert Cockton is Emeritus Professor of Computer Science, University of Sunderland and Emeritus Professor, School of Design, Northumbria University.
With degrees in History, Education and Computer Science, he was one of the leading figures in HCI and Interaction Design in the UK. He has mostly worked in university computing and design with periods in industry. His Balanced, Integrated and Generous (BIG) paradigm for design seeks to combine the strengths of creative, engineering and human-centred design in ways that neutralise their individual weaknesses. He is a Fellow of the Royal Society of Arts, he was a Fellow of the British Computer Society, he is Distinguished Speaker, Association for Computing Machinery and recently got an ACM SIGCHI Distinguished Service Award.