Sue Daley is the big data and AI expert at techUK, the trade body for IT vendors. She is a leading figure in the development of ethics for the digital world. Her aim is to build a culture of trust and confidence between all the parties providing and handling data. She began her career in government relations, representing clients to government and parliament. She was a senior policy advisor at the Confederation of British Industry where she helped run the CBI’s EBusiness Council. She worked for five years for Symantec, the IT security expert company. In 2019 she was voted one of the UK’s top 100 experts on big data. In 2016 she swam the English Channel in just under 24 hours.